Top of local search
Ads appear at the top of Google Search results in the areas you choose to serve.
Google Local Services Ads
Show up first in your city and pay only when a customer calls.
We set up and manage Local Services Ads for home and local service businesses, from Google's verification process to making sure every lead gets answered.
For businesses registered in the US. Portuguese-speaking owners welcome: atendimento em português.
How it works
Not a regular Google Ads campaign
Local Services Ads were built for local service providers, and they work on different rules. That is why they tend to pay off for businesses that answer fast.
Pay per lead, not per click
You are charged when a customer contacts you through the ad by phone, message or booking.
Google Verified badge
Businesses that pass screening display the badge, showing customers which checks Google completed.
Who can advertise
Eligible categories we focus on
Only certain service categories are accepted, and availability depends on your city. We confirm eligibility by ZIP code before anything else.
House cleanerGeneral contractorHandymanFlooring proLandscaperRooferCarpet cleaningWindow cleanerSiding proMoverJunk removalPool cleanerReal estate agentTax specialistImmigration lawyer
Before you start
What Google requires from your business
Google approves accounts, not us. Without these items an account won't go live.
A US-registered business
Google verifies registration through a D-U-N-S number or, if unavailable, a Secretary of State registration, IRS EIN or Department of Revenue registration.
License and insurance, by category
Some categories require a professional license and a certificate of insurance above a minimum amount, issued to the advertised business and covering its service area.
Background checks, in some categories
For specific categories, Google screens the business, its owners and the professionals who perform the service, at no charge.
A profile with real reviews
Reviews from real customers affect placement. A brand-new profile with no reviews usually starts with less visibility.
What we do
From approval to a ringing phone
Eligibility check
We confirm category, service areas and documents first, so you don't spend weeks on an application that would be rejected.
Setup and verification
We build the account, job types, service areas and weekly budget, and follow your documents through to approval.
Management and follow-up
Budget and job-type adjustments, lead feedback, a monthly report and a process so no lead goes unanswered.
What matters most
A lead nobody answers still costs you.
According to Google, missed calls can hurt your business's responsiveness score, which affects where your ad appears. Missing a call costs you twice: the lead you paid for and the placement of your next ad.
- Leads organized in a CRM with owner and status
- Fast follow-up by text or WhatsApp for anyone you missed
- A simple process to ask happy customers for reviews
- Reporting that shows how many leads became paid jobs
FAQ
Before you decide
Does my business need to be registered in the US?
Yes. Google verifies US business registration and, depending on the category, licensing and insurance. We guide you through the process, but documents must be in your business's name.
How much does it cost?
There are two separate parts. Leads are paid directly to Google on your card, within a weekly budget you set, and Google sets the price per lead by category and city. Our management fee is quoted after the eligibility check.
Do I pay for bad leads?
Clearly invalid leads, such as spam or wrong numbers, can be credited by Google. Leads for services you don't offer or outside your area usually are not, which is why setting job types and service areas correctly matters.
How long until ads go live?
It depends on Google's verification, which varies by category and paperwork. We can't promise a date, but we make sure nothing stalls on our side.
What if my category isn't eligible?
Then standard Google Search ads and Meta Ads are the way to go, since they work for any type of business. We cover that on the first call.